Digital Platforms

Nested Applications

Digital Platform - KakaoTalk

Kakao Talk Mobile Messenger

  • Started in 2012, the first in the imported car industry
  • Implement mobile messenger service with KAKAO which is no. 1 in Korea
  • Effective tool to send out HSMC news and various monthly event activities
  • Number of members: 110,000 people

Digital Platform - KakaoTalk Images

kakaotalk
kakaotalk

Nested Applications

Digital Platform - Sales Touch & A/S Booking Service

Sales Touch & A/S Booking Service

  • Digitalized sales process by Sales Touch showing car configuration and real time stock checking
  • Provide AS booking service using chatbot technology

Digital Platform - Sales Touch & A/S Booking Service Image

Sales Touch
A/S Booking Service

Nested Applications

Digital Platform - How-To

Online A/S streaming service “How-To”

  • Enhance customer understanding of repair process for better communication
  • Provide explanation to why service / repair by authorized service center is essential
  • When vehicle enters service center for repair and finish consulting with service advisor, customers get a link to the streaming video
  • The contents of the video consist of how car is being repaired, how to set a price for the vehicle repair, lead time, etc

Digital Platform - How-To Image

ONLINE A/S STREAMING SERVICE HOW-TO
ONLINE A/S STREAMING SERVICE HOW-TO

Digital Platform - Summary

Name of Channel Link to Channel
Han Sung Motor official website http://mb.hansung.co.kr
Kakao Talk Plus Friends pf.kakao.com/_xlihEz
Han Sung Motor Instagram www.instagram.com/hansung_official Mobile Application ‘Instagram’
Han Sung Motor Facebook www.facebook.com/hansung.official
Han Sung Motor Youtube Han Sung Motor Youtube
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